Minifootball Brasil bets on the YUBA mascot as a marketing strategy for the dissemination of reduced soccer in the country

Minifootball Brasil bets on the YUBA mascot as a marketing strategy for the dissemination of reduced soccer in the country


He is muddy, good at the ball, stylish, and represents one of the most important shirts in world football. Created in June 2019, with the objective of representing Brazil in the WMF World Cup Australia 2019 in communication materials, the Minifootball Brasil mascot started to gain prominence in the organization.

Inspired by the Ararajuba, a typically Brazilian bird considered a national symbol, the YUBA, as it is called, promises to be successful among small football players in the country, as well as representing the Brazilian Minifootball Team, current Vice World Champion, in friendlies and in the international competitions of PAMF (PanAmerican Minifootball Federation) and WMF (World Minifootball Federation).


The meaning of the Brazilian mascot's name comes from Tupi, the local indigenous language, where YUBA means YELLOW, a traditional color for the Brazilian shirt, and also for Ararajuba, which is presented in the colors of the Brazilian flag. By many, the Ararajuba is considered the bird as special as the gold.

But whoever thinks that Yuba will only land as an expensive player is very wrong. Minifootball Brasil thought of all the details to create the personality of your mascot. Rico Chermont, President of Minifootball Brasil and co-creator of the mascot, says that YUBA will be much more than a mascot, but an ambassador for Minifootball Brasil.

 “YUBA was created to have its own personality and identify with the different Minifootball audiences. From children, who love the mascot, to adult and veteran athletes, who identify with our mascot stylist. In addition to being the official representative of our Brazilian team, YUBA will be engaged in various social and environmental causes, seeking to build, together with Minifootball Brasil, a better world for everyone.”, says Rico.

And to start this project, Minifootball Brasil launched last week the first YUBA Collectible Cup, which can be purchased directly on the organization's Instagram (@minifootballbrasil). Other products like NFTs, Toys, Books, and Shirts are being prepared with YUBA's image. In addition to the promise of YUBA coming to life soon, with its incredible fantasy for activations in games and championships.

Follow Minifootball Brasil's Instagram to stay on top of the adventures of Minifootball's most pistol-packed mascot.

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